Building a successful practice requires more than just marketing to prospective patients. It also requires marketing to primary care physicians and other doctors who can refer their patients to your practice for specialized healthcare. They don’t teach marketing in school, and certainly not the Read More
Archives for December 2024
Become More Profitable by Improving Your Healthcare Referral System
If you’re a healthcare specialist, chances are referrals from other doctors are the lifeblood of your practice. Imagine what your bottom line would be without other physicians sending their patients your way. Better yet, imagine how much more profitable it would be if you could improve your Read More
Referral Marketing from the Referring Doctor’s Perspective
If you’re a healthcare specialist on the receiving end of a doctor’s referral, you know how valuable having a new patient who was referred to your practice can be. But what does the referring doctor have to gain from this professional courtesy? Actually, a lot. Referral marketing is a Read More