The world's #1 referral development company for 15+ years

Dermatology referral systems that work.

Attract better aligned referrals for procedural dermatology and chronic skin condition management.

Exclusivity for Dermatology in your market. We never work for your competitor.

Who we educate for you

  • Primary care physicians
  • Plastic surgeons
  • Rheumatologists
  • Pediatricians
  • OB/GYNs

Plus any other provider in your market who sees your ideal patients first.

Cases we help you attract, for example

Mohs surgerySkin cancerPsoriasis and eczemaProcedural dermatologyPediatric dermatologyand more

Does this sound familiar

You should not be this busy and not as profitable as you want to be.

You deserve referrals for the medical and procedural cases you do best.

  1. 01
    Your schedule fills with routine visits.
  2. 02
    Mohs and procedural referrals are uneven.
  3. 03
    PCPs refer to whoever has the shortest wait.
  4. 04
    Cosmetic marketing pulls attention from medical cases.

There is a smarter way

Referral partners who know exactly when and why to send patients to you.

Not just more patients. Clear, consistent, confident referrals for the cases you want.

More procedural referrals

We educate referring physicians on the cases you treat best and how to get patients seen quickly.

Aligned patient volume

Stop spending time on patients who do not need your care. Fill your schedule with the cases you are good at and paid well for.

Increased profitability

Higher value cases mean you earn more for the time you already invest. Grow strategically, not by working longer hours.

How it works

A proven plan to build your ideal dermatology practice.

You bring the clinical excellence. We bring the blueprint and the team to build it with you.

  1. 1Schedule a free referral evaluationWe review your current referral base and show you the areas of opportunity and profit enhancement.
  2. 2Choose your pathA turn-key system, on demand training, expert coaching, or one on one consulting with Dr. Dave.
  3. 3Attract your ideal patientsA system that consistently brings the cases that grow your practice and your profits.
Dr. David Rominski, founder of Doctor Referral Institute
Dr. David Rominski
Founder, Doctor Referral Institute
LinkedIn

You do not have to figure this out alone

Meet Dr. David Rominski

"I know how exhausting it is to rely on a mix of half baked strategies and low yield networking to grow your practice. I have been there."

Dr. Rominski created a referral system that filled his schedule with the right patients. It helped him scale and sell his practice, and he has spent the last 15 years helping providers across the country do the same, backed by a nationwide team of referral specialists.

25+Years in healthcare
15+Years helping practices grow
1000sOf doctors helped

Meet the leadership team

Choose the support that fits your practice.

Compare all programs
We build it for you

Turn-Key Referral System

We identify the right partners, educate them on your ideal cases, and handle all outreach, tracking, and follow up.

  • Custom referral strategy
  • On the ground outreach from a rep local to your market
  • Detailed reporting
  • Exclusivity in your market

Best for busy practices that want results without hiring or managing staff.

On demand training

Referral Growth and Profit System

The strategies we have used with thousands of doctors, in a step by step program you run at your own pace.

  • Full training library
  • Systems, scripts, workflows, and playbooks
  • Access within 12 hours
  • Use with your team or on your own

Best for doctors who have the time and are ready to act now.

Training plus coaching

System + Expert Coaching

100% money back guarantee

The full program plus ongoing coaching from Dr. Dave or a certified advisor for accountability and results.

  • Everything in the on demand program
  • Personalized coaching calls
  • Strategy reviews and implementation support
  • Custom CRM with reporting, with access to our CRM
  • Exclusivity in your market

Best for practices that want expert guidance to optimize outcomes.

By application only

Fractional CRO Consulting

Dr. Dave works alongside you as your fractional Chief Referral Officer, leading strategy and coaching your team.

  • Customized growth strategy
  • One on one with Dr. Dave
  • Oversight of outreach and performance
  • Exclusivity in your market

Best for practices ready to scale fast and profitably.

Dermatology referral marketing

How dermatology practices get more referrals.

Who refers to dermatology practices

Dermatology referrals come from a predictable set of providers. The practice that is known to these offices, easy to refer to and consistent about communicating back gets the majority of their dermatology cases. The list for your specialty:

  • primary care physicians
  • pediatricians
  • plastic surgeons
  • rheumatologists
  • oncologists
  • OB/GYNs
  • urgent care centers
  • allergists

Why dermatology referrals go to a competitor

Primary care physicians see suspicious lesions, chronic rashes and acne every day and refer to the dermatologist with the shortest wait and the most familiar name. Cosmetic marketing does not reach those physicians. The medical and Mohs side of the practice depends entirely on them.

What a physician liaison does for a dermatology practice

A dermatology liaison keeps primary care and pediatric offices referring medical cases, builds Mohs referral relationships with other dermatologists and plastic surgeons, and connects with rheumatology and oncology for biologic and skin toxicity cases.

How Doctor Referral Institute builds dermatology referrals

We start with a map of every office in your market that should be sending you skin cancer and Mohs surgery, psoriasis and eczema, acne, pediatric dermatology and procedural dermatology. A referral specialist builds the visit plan and a local rep works it every week, in person. Every visit is logged and you receive a weekly report: offices visited, who was seen, what was said and which sources have started referring. Exclusivity is one dermatology practice per market, so every relationship built in your area is built for you.

Read more about physician referral marketing, physician liaison services and how to get more physician referrals, or book a free referral evaluation for your dermatology practice.

Questions about dermatology referrals

How do dermatologists get more medical referrals?

Fast access for referred patients, communication back to the PCP and regular in person visits so your practice is the one the office thinks of first. Our reps run that program for you.

Who refers Mohs cases?

General dermatologists, primary care physicians who biopsy, and plastic surgeons who want a Mohs partner.

Does referral marketing help a cosmetic focused practice?

It builds the medical base that funds the practice and introduces patients who later choose cosmetic services.

Is there exclusivity?

One dermatology practice per market.

Free evaluation

Is your market still open for dermatology?

One practice per specialty per market. Find out in a 20 minute call.

Pick a time