Guides
Everything we know about physician referrals, written down.
Fifteen years of building referral systems for specialty practices, in plain language. Start with whichever question you have.
Physician referral marketing
Physician referral marketing, explained by the people who do it every day.
Physician referral marketing is the work of earning patient referrals from other doctors. It is how most specialty practices actually grow, and it is the only...
Healthcare referral marketing
Healthcare referral marketing: turn referrals from luck into a channel you manage.
Every specialty practice, surgery center, infusion center and home health agency runs on referrals. Very few manage them like a channel. This is what...
Marketing to doctors
Marketing to doctors: what referring physicians respond to, and what they ignore.
Physicians get marketed to constantly and ignore nearly all of it. The practices that earn their referrals do something different. They show up, they make...
Physician liaison services
Physician liaison services that come with a plan, a local rep and a weekly report.
A physician liaison builds the referral relationships that feed a specialty practice. Hiring one in house works when it is managed well and fails quietly when...
Doctor referral network
How to build a doctor referral network that sends you the cases you want.
A doctor referral network is the set of physicians, dentists, facilities and offices that reliably send patients to your practice. Most practices have one by...
Guide
How to get more physician referrals.
If your practice depends on referrals from other doctors, this is the playbook: why referrals stall, the five fixes that reliably increase them, a 90 day plan...
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