Oncology and hematology referral systems that work.
Stand out in a competitive referral landscape by building long term relationships for cancer care.
Exclusivity for Oncology and Hematology in your market. We never work for your competitor.
Who we educate for you
- Primary care physicians
- General surgeons
- Gastroenterologists
- Urologists
- OB/GYNs
Plus any other provider in your market who sees your ideal patients first.
Cases we help you attract, for example
Does this sound familiar
You should not be this busy and not as profitable as you want to be.
You deserve referring partners who think of you first.

- 01Hospital systems route patients away from independent practices.
- 02Referrals arrive late in the diagnostic process.
- 03Referring providers do not know your trials and services.
- 04Community relationships have gone quiet.
There is a smarter way
Referral partners who know exactly when and why to send patients to you.
Not just more patients. Clear, consistent, confident referrals for the cases you want.

Stronger referring relationships
We keep referring physicians informed about your services, trials, and access so patients come to you sooner.
Aligned patient volume
Stop spending time on patients who do not need your care. Fill your schedule with the cases you are good at and paid well for.
Increased profitability
Higher value cases mean you earn more for the time you already invest. Grow strategically, not by working longer hours.
How it works
A proven plan to build your ideal oncology practice.
You bring the clinical excellence. We bring the blueprint and the team to build it with you.
1Schedule a free referral evaluationWe review your current referral base and show you the areas of opportunity and profit enhancement.
2Choose your pathA turn-key system, on demand training, expert coaching, or one on one consulting with Dr. Dave.
3Attract your ideal patientsA system that consistently brings the cases that grow your practice and your profits.
You do not have to figure this out alone
Meet Dr. David Rominski
"I know how exhausting it is to rely on a mix of half baked strategies and low yield networking to grow your practice. I have been there."
Dr. Rominski created a referral system that filled his schedule with the right patients. It helped him scale and sell his practice, and he has spent the last 15 years helping providers across the country do the same, backed by a nationwide team of referral specialists.
Choose the support that fits your practice.
Compare all programsTurn-Key Referral System
We identify the right partners, educate them on your ideal cases, and handle all outreach, tracking, and follow up.
- Custom referral strategy
- On the ground outreach from a rep local to your market
- Detailed reporting
- Exclusivity in your market
Best for busy practices that want results without hiring or managing staff.
Referral Growth and Profit System
The strategies we have used with thousands of doctors, in a step by step program you run at your own pace.
- Full training library
- Systems, scripts, workflows, and playbooks
- Access within 12 hours
- Use with your team or on your own
Best for doctors who have the time and are ready to act now.
System + Expert Coaching
100% money back guaranteeThe full program plus ongoing coaching from Dr. Dave or a certified advisor for accountability and results.
- Everything in the on demand program
- Personalized coaching calls
- Strategy reviews and implementation support
- Custom CRM with reporting, with access to our CRM
- Exclusivity in your market
Best for practices that want expert guidance to optimize outcomes.
Fractional CRO Consulting
Dr. Dave works alongside you as your fractional Chief Referral Officer, leading strategy and coaching your team.
- Customized growth strategy
- One on one with Dr. Dave
- Oversight of outreach and performance
- Exclusivity in your market
Best for practices ready to scale fast and profitably.
Oncology and Hematology referral marketing
How oncology practices get more referrals.
Who refers to oncology practices
Oncology and Hematology referrals come from a predictable set of providers. The practice that is known to these offices, easy to refer to and consistent about communicating back gets the majority of their oncology cases. The list for your specialty:
- primary care physicians
- general and breast surgeons
- gastroenterologists
- urologists
- dermatologists
- pulmonologists
- hospitalists
- OB/GYNs
Why oncology referrals go to a competitor
Hospital systems route newly diagnosed patients to their employed oncologists by default. Independent oncology practices keep their referral base only by staying in front of the surgeons, GI and urology practices that make the diagnosis, and by being easy to refer to for benign hematology from primary care.
What a physician liaison does for a oncology practice
An oncology liaison maintains relationships with the diagnosing specialties and primary care, communicates your access times and treatment capabilities, and makes benign hematology referrals from PCPs simple, which is often the fastest path to new volume.
How Doctor Referral Institute builds oncology referrals
We start with a map of every office in your market that should be sending you breast, lung, colorectal, prostate and skin cancers, benign hematology, anemia workups and infusion services. A referral specialist builds the visit plan and a local rep works it every week, in person. Every visit is logged and you receive a weekly report: offices visited, who was seen, what was said and which sources have started referring. Exclusivity is one oncology practice per market, so every relationship built in your area is built for you.
Read more about physician referral marketing, physician liaison services and how to get more physician referrals, or book a free referral evaluation for your oncology practice.
Questions about oncology referrals
How do independent oncologists compete with hospital employed groups?
By being faster to see patients, closer to home and better at communicating with referring physicians. Our reps make sure referring offices hear that consistently.
Where do most oncology referrals come from?
Surgeons, gastroenterology, urology and dermatology for new cancer diagnoses, and primary care for benign hematology.
Does referral marketing work for hematology?
Yes. Anemia, clotting disorders and abnormal labs are common primary care referrals and often go to whoever is easiest to reach.
Is there exclusivity?
One oncology practice per market.
Free evaluation
Is your market still open for oncology?
One practice per specialty per market. Find out in a 20 minute call.
Pick a timeLet's stop chasing and start attracting
The answer usually is not more patients. It is the right ones.
Let's build the referral system your oncology practice deserves. Exclusivity is limited to one practice per specialty per market.
Other specialties
