The referral landscape in Charlotte
Atrium Health, now part of Advocate Health, and Novant Health split the market, and both own large employed primary care networks. OrthoCarolina shows what an independent specialty group can do here when the referral base is worked.
Charlotte is a two system town, which makes independent specialists worry they are shut out. They are not. Primary care in the suburbs, urgent care, dental offices and the fast growing South Carolina side of the metro refer by relationship, and both systems leave gaps in access that an independent practice with a rep in the field can fill.
Why Charlotte practices lose referrals
When two systems dominate, the independent referral base is smaller but far less contested. Practices that work it own it. Referral decisions in Charlotte are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in Charlotte
Our Charlotte rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- SouthPark and Ballantyne
- Huntersville and Lake Norman
- Matthews and Mint Hill
- Concord and Kannapolis
- Gastonia
- Fort Mill and Rock Hill, South Carolina
- Mooresville
- Mecklenburg, Union, Cabarrus and York counties
How the program works in Charlotte
Referral map. Every primary care, urgent care, dental, specialty or facility office in Charlotte that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the Charlotte area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the Charlotte market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.