The referral landscape in Raleigh
UNC Health including UNC Rex, WakeMed and Duke Health are the three systems that define the Triangle, and all three are expanding primary care into Wake County's growing suburbs.
The Triangle adds residents faster than almost any metro in the Southeast, and most of them land in Cary, Apex, Holly Springs and Wake Forest, where new primary care and dental offices open ahead of the specialists who serve them. Durham and Chapel Hill run on academic referral patterns. Raleigh and Wake County run on relationships, and the practices with a rep in those offices are the ones growing.
Why Raleigh practices lose referrals
Three large systems compete for employed primary care here, which leaves a large independent base that refers by relationship, not by badge. Referral decisions in Raleigh are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in Raleigh, Durham and the Triangle
Our Raleigh rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- Cary
- Durham
- Chapel Hill
- Apex and Holly Springs
- Wake Forest
- Garner
- Morrisville and RTP
- Clayton
- Wake, Durham and Orange counties
How the program works in Raleigh
Referral map. Every primary care, urgent care, dental, specialty or facility office in Raleigh, Durham and the Triangle that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the Raleigh area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the Raleigh market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.