The referral landscape in Tampa
BayCare, Tampa General Hospital, AdventHealth, HCA Florida and USF Health are the major systems, with Moffitt Cancer Center drawing oncology from across the state. Wesley Chapel and Pasco County are where the new growth and the new offices are.
Tampa Bay is spread across a bay and four counties, and referral patterns rarely cross the bridges. Pinellas practices refer within Pinellas. Pasco is its own fast growing market. The population skews older, which drives orthopedics, cardiology, vascular, ophthalmology and home health, and the retiree influx brings patients with no existing specialist relationships every month.
Why Tampa practices lose referrals
Older patients and new residents mean a constant supply of referrals looking for a home. Primary care decides where they go. Referral decisions in Tampa are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in Tampa Bay
Our Tampa rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- St. Petersburg
- Clearwater and Largo
- Brandon and Riverview
- Wesley Chapel and New Tampa
- Lakeland
- Sarasota and Bradenton
- Carrollwood and Westchase
- Hillsborough, Pinellas, Pasco and Polk counties
How the program works in Tampa
Referral map. Every primary care, urgent care, dental, specialty or facility office in Tampa Bay that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the Tampa area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the Tampa market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.