The referral landscape in Atlanta
Emory Healthcare, Piedmont Healthcare, Northside Hospital, Wellstar and Children's Healthcare of Atlanta anchor the market. Northside and Piedmont in particular have built dense physician networks across the northern suburbs.
Atlanta's medical market follows its highways. Referral patterns in Alpharetta have little to do with Decatur, and a specialist known in Marietta is a stranger in Gwinnett. The metro is large, suburban and still full of independent primary care, OB/GYN and dental practices, which makes it one of the best markets in the country for relationship based referral development, as long as the rep lives there and knows the traffic.
Why Atlanta practices lose referrals
A metro this spread out punishes practices that rely on reputation alone. Being present in each sub market is the whole game. Referral decisions in Atlanta are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in Metro Atlanta
Our Atlanta rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- Buckhead and Midtown
- Alpharetta and Johns Creek
- Marietta and East Cobb
- Sandy Springs and Dunwoody
- Decatur
- Lawrenceville and Gwinnett County
- Peachtree City and Fayette County
- Cumming and Forsyth County
- Fulton, Cobb, DeKalb and Gwinnett counties
How the program works in Atlanta
Referral map. Every primary care, urgent care, dental, specialty or facility office in Metro Atlanta that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the Atlanta area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the Atlanta market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.