The referral landscape in Dallas
UT Southwestern, Baylor Scott and White, Texas Health Resources, Medical City Healthcare and Methodist Health System cover the metro, and each has built out large employed primary care networks in the northern suburbs.
DFW is two markets with a shared airport. Dallas and the northern suburbs grow faster than nearly any metro in the country, and new primary care, urgent care and dental offices open every month in Frisco, Prosper, McKinney and Celina with no referral habits yet. Fort Worth and Tarrant County run on their own set of relationships. Specialty practices that cover both sides need a rep who knows which is which.
Why Dallas practices lose referrals
Growth markets reward the practice that gets to a new office first. In the northern suburbs, that is happening every week. Referral decisions in Dallas are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in Dallas and Fort Worth
Our Dallas rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- Plano
- Frisco
- McKinney
- Irving and Las Colinas
- Arlington
- Fort Worth
- Richardson
- Denton
- Southlake and Grapevine
- Collin, Denton and Tarrant counties
How the program works in Dallas
Referral map. Every primary care, urgent care, dental, specialty or facility office in Dallas and Fort Worth that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the Dallas area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the Dallas market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.