The referral landscape in Denver
UCHealth, HealthONE, Intermountain Health, CommonSpirit, AdventHealth, Denver Health, Children's Hospital Colorado and Kaiser Permanente all operate here, which makes Denver one of the most competitive hospital markets in the West.
Denver has more hospital systems competing for the same patients than almost any metro its size, and each has bought up primary care. What is left independent is spread across the south and west suburbs and along the Boulder corridor, and it refers to whoever is responsive. Kaiser's closed network removes a slice of the market, which makes the remaining independent referral base more valuable, not less.
Why Denver practices lose referrals
With eight systems competing, referring offices are overwhelmed with options. The practice with a human relationship wins the tie. Referral decisions in Denver are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in Denver and the Front Range
Our Denver rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- Cherry Creek and central Denver
- Aurora
- Lakewood and Golden
- Littleton and Highlands Ranch
- Castle Rock
- Boulder and Louisville
- Broomfield and Westminster
- Parker and Lone Tree
- Denver, Arapahoe, Jefferson and Douglas counties
How the program works in Denver
Referral map. Every primary care, urgent care, dental, specialty or facility office in Denver and the Front Range that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the Denver area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the Denver market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.