The referral landscape in Las Vegas
HCA Sunrise Health, Dignity Health St. Rose Dominican, Valley Health System, University Medical Center and Intermountain Health Nevada operate the hospitals, with Optum and other large groups holding much of the primary care.
Las Vegas has fewer physicians per capita than nearly every major metro, which means referring offices are busy, specialists have waits, and the practice that can take a patient quickly gets the referral. Growth in Henderson, Summerlin and the southwest valley brings new primary care and dental offices every month. The market is young by medical standards and referral habits are still forming.
Why Las Vegas practices lose referrals
In an underserved market, access is the pitch. A rep who can tell a referring office you will see their patient this week has a very short conversation. Referral decisions in Las Vegas are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in Las Vegas and Clark County
Our Las Vegas rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- Summerlin
- Henderson and Green Valley
- North Las Vegas
- Southwest Las Vegas
- Spring Valley
- Centennial Hills
- Boulder City
- Clark County
How the program works in Las Vegas
Referral map. Every primary care, urgent care, dental, specialty or facility office in Las Vegas and Clark County that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the Las Vegas area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the Las Vegas market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.