The referral landscape in Sacramento
Sutter Health, UC Davis Health, Dignity Health and Kaiser Permanente cover the region, with Kaiser and Sutter holding most of the employed primary care. Roseville and the Highway 50 corridor are where the independent practices and new growth are.
Sacramento is a Kaiser heavy market, which means a large share of patients never enter the open referral pool. The practices that grow are the ones that work the remaining independent base hard: primary care in Roseville, Folsom and Elk Grove, dental offices across Placer County, and the physician groups affiliated with Sutter and Dignity who still have discretion over where they refer.
Why Sacramento practices lose referrals
A smaller open referral pool means every relationship is worth more. Exclusivity in a market like this is a real advantage. Referral decisions in Sacramento are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in Greater Sacramento
Our Sacramento rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- Roseville and Rocklin
- Folsom and El Dorado Hills
- Elk Grove
- Davis
- Citrus Heights and Carmichael
- Natomas
- Rancho Cordova
- Sacramento, Placer, El Dorado and Yolo counties
How the program works in Sacramento
Referral map. Every primary care, urgent care, dental, specialty or facility office in Greater Sacramento that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the Sacramento area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the Sacramento market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.