The referral landscape in San Jose
Stanford Health Care, Sutter Health through Palo Alto Medical Foundation, Kaiser Permanente, El Camino Health, Good Samaritan and Santa Clara Valley Medical Center define the market, and the employed and foundation model groups hold most of the primary care.
Silicon Valley is expensive, consolidated and underserved in surprising places. Independent specialists compete with Stanford and PAMF for the same referrals, but both have access problems that referring offices complain about. A practice that can see patients this week and communicates back has an opening in nearly every primary care and dental office in the county. The patient base is insured, educated and willing to drive for the right specialist.
Why San Jose practices lose referrals
Consolidated markets have long waits. Being the fast, responsive independent option is a strategy, but only if referring offices hear about it in person. Referral decisions in San Jose are made the same way they are everywhere: by the medical assistant, referral coordinator or office manager who knows a specialist's office personally, can get a patient in quickly and hears back after the visit. A practice that is not visiting those offices is relying on habits formed years ago, and habits in a growing market change fast.
Where we work in San Jose and Silicon Valley
Our San Jose rep builds a referral map across the metro and visits on a rotation weighted to where your cases come from:
- Santa Clara
- Sunnyvale and Mountain View
- Palo Alto and Menlo Park
- Los Gatos and Campbell
- Cupertino and Saratoga
- Milpitas and Fremont
- Morgan Hill and Gilroy
- Santa Clara County
How the program works in San Jose
Referral map. Every primary care, urgent care, dental, specialty or facility office in San Jose and Silicon Valley that should be sending you patients, ranked by potential and current volume.
Local rep. A representative who lives in the San Jose area, visits 10 to 15 offices a day and is recognized when they walk in.
Weekly report. Offices visited, who was seen, what was said and which sources have started referring.
Exclusivity. One practice per specialty in the San Jose market. The relationships built in your area are built for you alone.
Read more about physician referral marketing and physician liaison services, or see how to get more physician referrals.